ChargePoint Technology are market leaders in the supply of containment valves and integrated material handling equipment for the pharmaceutical, chemical and food industries.
ChargePoint Technology is growing, but they want to go further and faster. They asked us to devise and implement a PR and creative strategy to build on their success and to make a greater impact at their key industry events.
Our brief, therefore, is to ensure that their news and views are turning heads, especially in their key overseas markets.
Under a new tagline of ‘Not Just A Valve’, we created an integrated plan using our expertise in Life Sciences and Pharma communications. The PR strategy addresses principally international sector media focusing on company news, negotiated features and thought leadership, but with a regular drumbeat of content for regional and national business media. We are also boosting their online presence through audience building, rich content and bespoke campaigns for their products and key industry events, as well as advertising and event collateral and design.
In just three months, ChargePoint’s profile has soared with a large increase in regional mainstream and international trade press coverage and reaching 42 times more people through social media as well as increasing Twitter followers four fold.
At Interphex, the main North American trade show, we generated considerable footfall through colossal banners, widespread engagement with journalists and social media buzz, resulting in further sales and column inches.
ChargePoint has also been recognised in a series of business awards – NW Exporter of the Year by the Business Insider, a finalist in the Ernst & Young Entrepreneur of the Year and in line to win the prestigious Liverpool Regional Business Award for Manufacturer of the Year.
MD Chris Eccles said: “Influential are experts in what they do, flexible and responsive and definitely getting us results.”