The Approach

The College needed a marketing strategy for each area of its student recruitment activity that can enable it to cost effectively convert interest in to enrolment and a PR strategy that reinforced its role as a strategic enabler of economic growth through skills and as an innovative high performing institution.

We created a single overarching brand concept that could be used to promote to all target audiences with tailored messaging across distinct campaigns:

  • 16-18 year old learners: The Students
  • Apprenticeships: The Workforce
  • Advanced Learner Loans: The Opportunity
  • Commercial/IG courses: The Short Courses

This then runs alongside a comprehensive PR and Thought Leadership strategy.

The Output

  • PR strategy
  • Above the line advertising campaign
  • Video
  • Social media messaging
  • Online advertising campaign
  • Vox pop collateral
  • Case studies
  • Blogs/vlogs