The Approach

Influential carried out an in-depth research survey using a blend of quantitative and qualitative depth interviews. Over 450 students from across the globe took part, enabling Influential to gain authentic feedback about their experiences. We then used this to bring an impactful campaign to life using illustrated characters depicting what people love about student living.



The Output

The ‘Downing Students – Made for You’ campaign has been rolled out across Downing Student properties throughout the UK, and forms the basis of a vibrant social media and digital campaign to connect and engage with students across the UK.