Grant Thornton is an international force in the world of accounting and business advisory services, with worldwide revenues of over $4 billion. In the UK the firm is a powerhouse in the mid-market – and has developed a progressive agenda, Vibrant Economy, built on three core objectives for UK Plc. These are rebuilding trust in the UK, its businesses and markets; unlocking sustainable growth; and creating environments where business can flourish.
We have moved beyond a traditional press office function for Grant Thornton in the North West and created a multi-faceted communications campaign that brings to life its Vibrant Economy agenda. Our objective is a leadership position on all of Grant Thornton’s core issues – activity which brings more definition to its brand in a fiercely competitive market.
Alongside day-to-day profile rising for the business, which includes transaction PR for its corporate finance team, and securing national broadcast media appearances for Grant Thornton’s regional partners, we have curated special events with numerous key influencers. These include a set piece debate about The Future of Work, staged at Manchester Metropolitan University.
We secured Mathew Taylor as keynote, who produced the 2017 Review of Modern Working Practices for Prime Minister Theresa May. Other proactive tactics used in the campaign include podcasts, short video, and support around social media.