The Approach

We have moved beyond a traditional press office function for Grant Thornton in the North West and created a multi-faceted communications campaign that brings to life its Vibrant Economy agenda. Our objective is a leadership position on all of Grant Thornton’s core issues – activity which brings more definition to its brand in a fiercely competitive market.

 

The Output

Alongside day-to-day profile rising for the business, which includes transaction PR for its corporate finance team, and securing national broadcast media appearances for Grant Thornton’s regional partners, we have curated special events with numerous key influencers. These include a set piece debate about The Future of Work, staged at Manchester Metropolitan University.

We secured Mathew Taylor as keynote, who produced the 2017 Review of Modern Working Practices for Prime Minister Theresa May. Other proactive tactics used in the campaign include podcasts, short video, and support around social media.