The Approach

Influential planned a social media campaign to promote the airing of LA Productions’ BBC One drama series ‘Broken’. Social media optimised content was created using episode stills and quotes from the script, video footage from the Liverpool launch event, and interviews with the writers, musicians, cast and crew. This included pre-launch teaser content, episode summaries and weekly teaser content scheduled after each episode, and post-transmission coverage of awards, press and public reactions.

The Output

The ‘Broken’ social media campaign was rolled out across Facebook, Twitter and Instagram channels. Mentions and responses on social media were monitored and engaged with throughout each transmission date. This resulted in the #Broken hashtag trending nationally on Twitter, raising awareness of the programme even further.