The Approach

Taking the above in to account we developed two campaigns:

  • SHOP SAVE FLY

This over-arching campaign was developed to emphasise the savings passengers could make when purchasing at the airport. The campaign enabled the airport to target specific products and the savings that could be made and to make seasonal changes to the products highlighted.

  • SHOP – TAN – COLLECT

A second campaign was created to specifically raise awareness of the shop and collection service. For each execution we replace the middle words to make it relevant to different holiday activities or experiences. This raises a smile with our audience as it is always something they can associate with.

Simple, direct and immediate.

The Output

  • Airport Advertising Campaign
  • Social Media Collateral
  • Email Marketing Collateral