The Approach

Liverpool ONE retains us to sell and tell the story of their retail and leisure offer to clearly defined target audiences in order to drive footfall and spend.

We work closely with the in-house marketing and operations teams at Liverpool ONE to deliver outstanding coverage in relevant regional mainstream media and glossy consumer and lifestyle magazines. Our expert and creative story-telling is blended with a range of tactics such as fashion shoots, consumer competitions and news announcements to articulate the Liverpool ONE offer in its quality and variety. We also deliver social media activity, create video content, organise media facility trips and commission and deploy consumer surveys to find creative ways of positioning Liverpool ONE.

The Output

We have consistently achieved international, national and regional coverage for Liverpool ONE over the last three years across print, online and broadcast media. TV and radio coverage has been achieved during key campaign periods such as Christmas and activity has consistently reflected Liverpool ONE’s brand values.