The Approach

We created a Targeted campaign focussing on the benefits of working as a consultant for PAHT. The campaign focussed on four different reasons why consultants would consider PAHT:

  • Personalised Development Plan
  • Flexibility around PAs (Programmed Activity)
  • Rotations
  • Leadership

Each lever had their own creative executions and message.

All four reasons were housed on a bespoke landing page on the Pennine Acute Hospitals Trust website, where more detail around job vacancies could be found.

The Output

A fresh way to position Pennine Acute Trust that engaged with over 900 targeted consultants