The Approach

Influential creates and curates compelling, relevant content that helps the brand reach and engage with passengers, local communities and other key stakeholder groups. We tell the Stagecoach story – positively positioning the business and delivering proactive, comprehensive media relations and reputational management support across regional, national, and trade media.

The agency also delivers creative marketing campaigns for the company. Our dynamic multi-channel approach gets their message out  – promoting new routes and key attractions in the most effective and engaging way possible.  From leaflet drops to guerrilla marketing, our creative, colourful campaigns create a buzz and get people talking – driving public awareness and helping to get the word out with great stunts that are perfect for sharing on social media.

The Output

Influential has delivered a vibrant B2B and B2C PR campaign for Stagecoach since 2014, effectively helping the business to deepen engagement with relevant stakeholders by delivering great coverage across the regions and leading sector press. This activity is supplemented by creative campaigns  – which boost awareness and brand familiarity with key audiences.