The Approach

Using research outputs from Yodel’s customer surveys on subscription models, Influential worked closely with the Yodel team to pick out the killer facts that would resonate with target audiences.

These facts were then designed into a 4 page fact sheet which sat on a bespoke landing page. A strong  campaign creative was designed  and owned and paid social media channels were deployed alongside direct mail and email marketing campaigns, to drive people to the landing page.

The Output

The campaign attracted a high number of prospects and clients landing on campaign web page, highlighting interest in Yodel’s market and consumer knowledge and positioning Yodel as a credible, insight led business.