07.12.2017 | Influential supports The Venue to give New Ferry explosion couple their dream wedding
Influential has supported its client The Venue in giving away a wedding to a couple who tragically lost everything in the New Ferry explosion.
Influential secured widespread coverage in the print and online news media and through the BBC’s captioned video on Facebook, which was viewed more than 40,000 times for our client.
Our involvement began when The Venue’s Karen Yates read about Kerri and Gary’s plight in the Liverpool Echo, through a competition they had entered to win a wedding.
Kerri, 28, and Gary, 29, lived in Port Sunlight behind a row of shops destroyed by a blast in March. They were watching TV and were thrown off the couch by the explosion, which caused thousands of pounds worth of damage to the house and cars.
The couple had lived together for 17 months and saved £3,000 for their wedding but were forced to put the plans on hold because the money for their big day had to be spent on rebuilding their lives.
The Venue’s Karen wanted to help the couple so she asked all her suppliers if they would donate their time and services to give Kerri and Gary their special day.
All of them did not hesitate and a wedding with a value of £15,000 was given to the overwhelmed couple.
At a photocall in June at The Venue, which is a unique events space inside the iconic Royal Liver Building, Radio City, BBC Radio Merseyside, the Liverpool Echo and BBC North West Tonight’s Digital Team all attended to speak to Kerri, Gary and Karen.
The trio also appeared live with Tony Snell on BBC Radio Merseyside’s Breakfast Show. Influential scored huge multi-channel coverage across Facebook, with more than 40,000 views of the BBC’s video, and Twitter and huge engagement on The Venue’s social media pages.
On the wedding day on November 30, BBC Radio Merseyside’s news and digital team came to The Venue to conduct a four minute interview with Kerri and Gary and film video for the website.
Influential’s press release, accompanied by the wedding photographs taken by Stephen Walker Photography, was published in the Liverpool Echo, both print and online, a news story and video on BBC News England and on Mail Online.
Account Manager Chris Bradley worked alongside Karen and staff from The Venue to enlist the help of its suppliers while organising the large-scale media call and interviews.
Chris said: “We were able to secure massive coverage for The Venue in the most widely read news outlets in the UK.
“This was because Kerri and Gary’s story was a strong human interest tale that really resonated with the press and readers.
“Our client’s primary concern was the happiness of the couple, which was refreshing and integrity is the reason the seven month PR campaign was a huge success.”
“Working in PR, we have an extraordinary influence in what we can do for people in our community, and not just our clients, and we have been able to change two people’s lives through our work together – while publicising our great client, The Venue.”