Health and safety regulations and new social distancing norms have massively impacted the way in which we achieve live TV coverage for our PR clients across the UK. Thanks to some innovative thinking and meticulous planning from our PR team, Influential secured multiple socially-distanced live TV slots this week across the BBC, ITV and more.
We had a busy week with our client Camelot, operators of The National Lottery, working closely with the in-house team to secure prime time national TV coverage of lottery winner Elaine Thompson, who 25 years after her win has continued working as a shelf-stacker, despite her bank balance, getting up at 2am several times a week to work a night shift. This particular day was kicked off with a live interview on ITV’s This Morning with Holly and Phil, which was closely followed by a live broadcast on the Jeremy Vine show and rounded off by another live interview, this time on ITV Tyne Tees.
Managing live TV coverage as lockdown regulations are still in place requires a lot of preparation, attention to detail and of course, excellent industry contacts. This, however, was a breeze for our UK consumer PR Director Jane Woodhead, who later this week also arranged for BBC Breakfast’s Tim Muffett to hang from a rope off the side of the Blackpool Tower!
The live broadcast on BBC Breakfast, which showcased all 158m of the tower and multiple live hits dominating the programme also saw presenter Tim Muffett offer a hand in helping to replace over 5000 light bulbs illuminating the iconic landmark. The BBC’s Senior Producers were impressed with our team, giving us some great feedback:
“What an amazing morning. Thank you so much for your amazing work on the BBC Breakfast, Influential were a pleasure to work with from start to finish.”
Finally, to ensure maximum coverage, and a live feed of outstanding birds-eye views directly to the BBC, we also set up a drone operated by Charlotte Graham to capture the action, proving that the sky really is the limit when it comes to achieving for our clients!
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