Canva is a saviour for small businesses. With free accounts providing a wide range of available tools, you can create sleek professional infographics, social media banners, posters, presentations, invites…just about anything!
With design functions available via their website or handy app, you can create designs in bulk or on the move.
Make the most of their range of pre-built templates and set dimensions for every design collateral you could need, including all manner of social posts, logos and banners as well as email headers and even book covers. You can also create graphics to your own custom dimensions.
Create your brand portfolio by uploading your logo and font, and use your brand colours with their HEX code colour selector. The perfect way to ensure all your imagery ties together and stays on brand! Once you’ve created your design, you can download it in a range of formats to ensure it’s optimised for web or print. Canva also recently incorporated free image library, Unsplash, directly within their website, which means you don’t need to go elsewhere to find stock imagery.
An open-source graphic design software downloadable to your computer, GIMP is a great design tool, similar to Photoshop.
Although it has a different interface to Photoshop, you still have a full suite of tools to help you make incredible graphics including trusted favourites like paint, clone and colour correction. GIMP enables you to quickly and easily crop and resize images, cut out backgrounds, add layers and filters and do just about anything you’d need to do to images on a daily basis.
The best thing about GIMP is that you can actually edit existing graphics much more easily, regardless of the file format! Long-gone are the days of trying to find the designer or original file for an existing graphic to make small amends.
If you’re tired of seeing the same stock imagery used across companies and shudder at the thought of the posed shots you see on iStock and Shutterstock, look no further than Unpslash.
This site is built entirely from UGC content. Uploaded directly by the photographer, you are free to use the images without license or permission. If you can shout out the photographer, then do it, but you’re not obliged to credit them in exchange for using the image.
With 1000’s of free stock imagery with a cooler style and aesthetic, this is the perfect site for fresh new photography.
A great website for finding and defining the perfect colour palette, Coloors is a great way to get creative with your brand guidelines and develop a strong sense of brand through colour.
Simply upload an image to select your set colours, whether that be from your logo or colours you associate with your brand. Then press spacebar and off you go! Coloors will pick out 5 colours and you can lock in as many of them as you like until you get the perfect palette.
Colour palettes are essential to defining a brand and growing brand recognition through your website, social posts and offline media. Coloors can help you whether you’re starting from scratch, looking to refresh or just want to inject a bit of colour!
Another great design tool, Piktochart lets you easily create infographics, presentations, reports, flyers and posters. With their huge range of free templates, you can create an infographic in minutes, or create your own from scratch with their drag and drop modules.
The perfect entry-level infographic tool, Piktochart’s free version is a simple but powerful tool. Like many of the other free tools mentioned, Piktochart allows you to use your own custom colours and upload your own imagery and logos.
Unfortunately, you cannot download your designs as PDF’s so if you need collateral in that format we’d recommend using Canva instead.
GIF stands for Graphics Interchange Format and is essentially a short video or series of images which are played continuously or on loop. Hugely popular on channels like Twitter, most people think of GIF’s as being a short video, but you can also use the format to create slideshow type videos which are a great way to share information on your social channels.
It’s super easy to create a GIF with Giphy. You can upload a series of images, which we would recommend creating in Canva so they’re all the same size (otherwise the platform will add a background colour to smaller images to try and make them the same size). You can then decide which speed the images should change at, add any overlay text and then simply download your finished GIF! As GIF’s have a very small file size, they will be quick to load in your email campaigns or on your website.
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