6 top tips for marketing on Instagram

Want to improve your marketing on Instagram, but not sure where to begin? We’ve rounded up our six top tips for success!



We can’t recommend this first tip enough. We’ve all had the 7pm notification on our mobiles to share the latest Instagram post on our business profile because we want to share our posts at the optimal time.

But take the hard work out of scheduling with an auto-publisher. Drag and drop your content into your calendar, select auto-publish and you’re good to go! You can even schedule posts with tagged users and locations.



Be confident of the audience you’re trying to reach on Instagram. If you’re trying to reach millennials, investigate the types of account they’re already following. Use appropriate language to suit that audience as well as engaging captions.

Identify influencers within your sector and engage with them. Take notes on their visual strategy both on their grid and in their stories, and where appropriate, copy them! Tailor your message to this channel. Remember, links aren’t clickable in captions, so your best bet is the link in your bio, or if you have over 10k follower or a verified account, links in your story.

Finding the right influencers for your brand



If you’re selling a product that isn’t visual, be inventive with how you use your Instagram. Nobody wants to look at drains on this social platform, so make sure you’re investing in the right channels. . Instagram is all about inspiration and so beauty, fashion, food and travel accounts tend to flourish on this platform.

Be imaginative and creative with what you share and remember that the image is the most important part! If your image isn’t top-notch, don’t expect top-notch engagement either.



With over 400 million story viewers every single day, stories are the best free bit of advertising you could get. Use location tags and hashtags where relevant to get your content seen by new audiences.

Be smart with how you use your stories. Every post or story you share doesn’t need to be a reference to your products, use it as a free tool for brand awareness. Stories are great for engaging with your audience and don’t be afraid to go live either… Make best use of stickers to get them to answer polls or even ask you questions! Showcase your best bits, like an about us story, on the Highlights feature so your followers can always learn more.



Hashtags are the best way to be found by new followers so don’t be shy to use them. Unlike other social channels, hashtag use is not frowned upon by consumers on Instagram.
Do some hashtag research as well as some competitor analysis to see what other brands and accounts are using and then copy it!

Track what’s working and what isn’t and be sure to test it out as you go.



We’ve left this till last but it’s actually the most important one! Instagram favours accounts that respond to comments and messages, and there’s no better way to grow your account than by liking and commenting on other, relevant, images and accounts.

This is a great way to grow a little community and nurturing relationships with similar and relevant accounts is a great way to grow your own audience.


Still not sure on how best to tackle your Instagram strategy? Read our blog ‘Social media mistakes: 5 things you’re doing wrong.

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