The global property industry is already hard at work preparing for MIPIM 2020. Companies and city delegations have a sharp focus on attracting investment from the event, which has become a mainstay of real estate marketing since its launch in 1991. The best operators achieve a significant spike in awareness and engagement from the three days in Cannes.

MIPIM watchers reflect that the event itself has evolved. As one of the country’s leading real estate journalists told us, MIPIM is now much more about the impact of the built environment on people and communities as opposed to the  ‘Money, money, money’ focus of just a few years ago.

Standing out at such a large scale, complex event is not for the faint-hearted. We spoke to a group of industry veterans who know the challenge well and asked them to share their experiences and insights to help. They are:

• Samantha McClary, editor, EG
• Jon Derry, consultant, Midlands UK
• Rachel McQueen, CEO, Marketing Lancashire
• Neil Tague, journalist
• Guy Butler, developer, Glenbrook Property
• Katrina Michel, marketing consultant

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Influential provides communication strategy and creates compelling narratives for businesses and stakeholders across the built environment. We are working on some of the UK’s most impactful regeneration projects. For more information please see here or get in touch below if you’d like to collaborate.

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