It’s seen as one of the biggest days in the retail calendar, but with so many retailers slashing their prices, getting cut-through can be difficult. Instead of trying to drive sales with discounted products, why not take a different approach and give back instead.

Black Friday is a great way to make money, but it’s also a great way to grow brand recognition and loyalty. Just take a look at outdoor clothing giant, Patagonia who donated 100% of their sales to grassroots environmental groups last Black Friday. Don’t get us wrong, you need to brave to do this. But being different is the key to success on Black Friday. Cut through the noise with a unique message and give your customers something to love you for.

Before you kick-start your Black Friday (and Cyber Monday) campaign, here’s what you need to know…

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