Content Marketing
Content marketing is one of the best ways to increase traffic, brand awareness and your search rankings, but getting cut through is a challenge. Content isn’t just about creating one-off campaigns or collateral, it’s a commitment to building relevant content on relevant channels that sells who you are and what you do.
Content is crucial for any company wishing to attract and engage customers, and a strong content marketing strategy is key to gaining a competitive edge.
Demands for our attention are ever-increasing, so relevant, timely and compelling content is required. We specialise in creating collateral that grabs the attention of your target audience; encourages customers to engage, captures and nurtures leads throughout the customer journey and builds brand loyalty – increasing your search rankings and traffic in the process.
From strategic campaign concepts to content development and creation, Influential will work alongside you to identify your target audience and create effective content that will cut through online. From beginning to end, we can help you every step of the way.
CONTENT STRATEGY
Influential use a variety of innovative keyword research tools to uncover the most effective keywords and phrases for your business. We use these as the basis for all content marketing activity, identifying key strands to build campaigns from. We evaluate your competitors and identify opportunities for your business to cut through the noise.
From advising on content formats and topics, to producing outputs for your company or services, we’ll do a deep dive into your target audience and the best ways that you can reach them. Strategy is key and content is king, so we’ll advise on best practice for format types, duration, placement and promotion – all dependent on your ultimate goal.
SEARCH ENGINE OPTIMISATION
There’s no point sharing great content if your website doesn’t push users along the funnel. As part of our work, we will give recommendations on site structure, page performance and highlight content opportunities. With a few key changes, we can take you from zero to hero for your key service or product pages. Depending on the package you require, you can implement those changes yourself or our expert team can save you time and do it for you.
BLOG & RESOURCE OPTIMISATION
One of the most important components of your content marketing strategy is your blog, but you need a regular stream of relevant content to make it effective. If you’re too busy to churn out weekly content, our team of copywriters are on hand to help. But it doesn’t stop there, from video descriptions to alt tags and meta descriptions, we can ensure content is technically optimised to perform, which will support your wider SEO strategy.
CONTENT CREATION
Our team are adept at creating a variety of content from blogs and news pieces, to podcasts and video. Our digital team are experienced in storyboarding, producing and editing high-quality video content and podcasts, as well as creating graphics, infographics and GIFs – perfect for social media and website use.
We’re masters of our craft and we know what content works on an industry and campaign-level.
Content campaigns can run for weeks or months, but should all be part of a wider content strategy linked to your business goals. Influential can provide ongoing support to ensure you have the highest-quality, attention-grabbing content going out on a regular basis. From broad awareness-boosting pieces to in-depth technical news targeted at a very specific audience, Influential can consistently create content to suit your business goals.
HOW WE CAN HELP
- Design and create content campaigns that really stand out
- Advise on a content marketing strategy and its integration into a wider marketing strategy
- Perform an SEO audit of your content and develop your key landing pages
- Brainstorm and storyboard the most engaging topics to suit your audience
- Create a wide range of mixed media that will resonate with your readers
- Maximise the impact and reach of your content
Let's work together
Want to amp up your content marketing? Contact one of our experts today.