Our PR leads on the account, Laura Harris and Stephanie Cureton, helped to arrange a press conference in London to announce the news to key media outlets. Following the announcement and press distribution, they have accrued a continually growing number of key media, including press in NME, ITV news and even The New York Times.
Robbie Williams, global superstar and previous judge on TV show, The X Factor, grew close to the LMA team after he mentored the LMA choir who auditioned for the 15th series of the show. The Choir made it to the live show where they were eliminated in week 2.
Of the new found partnership Robbie said,
“I am delighted to now be an official member of the LMA Family. As soon as I met them all I was so inspired by their passion and drive and wanted to get involved – I hope I can help motivate the next generation of pop stars, performers and creatives.”
In his new role at LMA, Robbie will join LMA founders, Richard Wallace and Simon Wallace, along with former Tesco chief Sir Terry Leahy and investment expert Bill Currie, who have also recently joined the LMA team.