The app, ‘Discover at Liverpool ONE’, which launched in March 2019 and was live until June, encouraged children – and grown-ups! – to follow a special dinosaur egg trail around Liverpool ONE, picking up fun facts about the pre-historic creatures along the way. Supporting with PR and digital activity, our team has worked closely with Liverpool ONE to raise awareness of the campaign and help drive footfall to the retail destination.
Our strategy has included an appearance from children’s TV favourite, Andy Day, and an exciting partnership with dinosaur educationalists, Teach Rex.
Donna Howitt, marketing director at Liverpool ONE, said: “We have seen this initiative bring a smile to our visitors. It is a great day out for families and kids and the perfect way to get children outdoors and keeping fit and healthy while using technology. We believe this campaign is further proof that Liverpool ONE is a must-visit destination.”