Influential wins the Blackpool Tower PR brief

Integrated communications agency Influential has been appointed by Merlin Entertainments to deliver PR and communications support for The Blackpool Tower.

One of the most iconic tourist attractions in the UK, the Grade I listed building features The Blackpool Tower Ballroom, The Blackpool Tower Circus, The Blackpool Tower Dungeon and The Blackpool Tower Jungle Jim’s.

The venue is also home to Merlin’s only UK Eye brand outside of London and was named the ‘Best Large Visitor Attraction’ at the Lancashire Tourism Awards in November 2016. It will go on to represent Lancashire at the VisitEngland Awards later this year.

Influential is tasked with raising public awareness for the Tower’s five attractions and bringing them to life through creative storytelling.

Kenny Mew, general manager at The Blackpool Tower, said: “We are delighted to be working with Influential this year. The Blackpool Tower and its five popular attractions had a very successful 2016 for visitor numbers and we believe 2017 can only better this due to the exciting offerings and events we will deliver across the next 12 months.

“Partnering with Influential is a huge strength for us in ensuring our visitors – new and returning – know what unique and memorable experiences are in store for them here!”

Sara Wilde-McKeown, managing director at Influential, commented: “We are thrilled to have this opportunity to work with Merlin Entertainments and The Blackpool Tower. Having worked with leading regional retail and leisure attractions such as Liverpool ONE and delivered outstanding destination PR and marketing campaigns such as Liverpool’s One Magnificent City, we know we’ve got what it takes to work with and successfully promote world-class visitor attractions.

“The history behind this 123-year-old building means there is incredible potential for storytelling and I have no doubt that the team here will do an excellent job in bringing The Blackpool Tower narrative to life and pushing it to the forefront of the public’s mind.”

Influential is headquartered in Liverpool with offices in Manchester and London, and is one of the North West’s leading independent agencies. The company’s portfolio features leading UK businesses, including construction and infrastructure plc Morgan Sindall, retail and leisure destination Liverpool ONE, and developer Downing.

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