Pete Lappin takes new Influential Client Services Director role

Pete Lappin, a former Associate Director, has joined Influential as Client Services Director, a new role for the agency.

Pete previously worked as an Account Director two years before our rebrand from Paver Smith to Influential. Since leaving in 2012 he has held various roles at another large North West agency, most recently heading up its Liverpool team.

With a growing roster of clients wanting an integrated marketing approach, Pete will head up the PR team to ensure maximum cohesion with the agency’s digital, creative and insights service lines.

With expertise in providing board-level communications advice, Pete’s background includes delivering award-winning thought leadership campaigns and creating messaging and communications strategies for brands across the built environment, professional services, and transport sectors.

His role at Influential will involve him overseeing our client roster. He will work hand-in-hand with our account teams to ensure cross-departmental integration and to promote a holistic approach to client briefs.

Pete said of the move: “I know the senior team at Influential well and have been impressed by the culture of ambition and creativity that has been fostered within the agency. I’m excited to work with what is an outstanding team and to be a part of the agency’s future as we continue to ensure excellent client service sits at the heart of all of our activities.”

Sara Wilde-McKeown, Managing Director, said: “Clients are increasingly wanting – and needing – a more integrated approach to marketing and our service lines have reflected this for some time.  Pete deepens the pool of strategic resource we have and will help us align our various departments to complement each other more effectively. He has high level experience and an exceptional commitment to quality.”


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