‘The People’s Project’ public consultation shortlisted for a national planning award

Influential’s work on Everton Football Club’s record-breaking public consultation for a new stadium at Bramley-Moore Dock and a community-led legacy at Goodison Park has been shortlisted for a national planning industry award.


We are a finalist in the Planning Awards 2020 in the category of ‘Stakeholder Engagement in Planning’, alongside the Club and the planning and development team at property consultant CBRE.

Together we devised and delivered the engagement campaign which generated 63,000 responses and demonstrated 96% support for Everton’s amazing plans to create a new stadium on Liverpool’s waterfront and to redevelop it current Goodison Park home.

Find out more about our work on The People’s Project by reading our case study


Held annually to recognise excellence in planning, regeneration, economic development and urban design, the winners will be announced at a ceremony in London on Thursday 24 September 2020.

Professor Denise Barrett-Baxendale, Chief Executive at Everton Football Club, said: “This nomination is testament to the planning and hard work put into what is widely being acknowledged as an ‘exemplar public consultation’.

“As well as engaging our own supporters on the streets of Merseyside, we also gave our global fanbase the chance to have their say online. We were equally delighted with the response received from non-Evertonians and non-football fans, who showed their support for both developments and understood the transformational socio-economic benefits The People’s Project would have on our city region.

“I’d like to thank Influential and CBRE who worked as an integral part of our New Stadium and Communications and Engagement teams. Their strategic advice and on-the-ground support proved incredibly valuable as we worked together to deliver a robust, creative, transparent and engaging public and stakeholder consultation.”

The People’s Project has already been named the ‘Best Property and Construction Campaign’ at the Northern Marketing Awards 2019 and is also a finalist for ‘Marketing Campaign of the Year’ in the Chartered Institute of Marketing (CIM) Awards 2020.

See the full shortlist for the 2020 Planning Awards

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