Influential’s B2C team hit the high notes this week with standout national coverage of the The Blackpool Tower’s organist Phil Kelsall’s 40 year anniversary. The Tower’s resident organist, Phil Kelsall, celebrated 40 years of playing the world famous Wurlitzer organ in the Ballroom this week and Influential marked the occasion with a major media event. […]Read more
Received wisdom suggests you can judge the health of the property sector by the number of yachts moored in Cannes harbour during MIPIM. There are doubtless more accurate barometers, but as one leading North West journalist remarked over lunch, the gold leaf on her dessert was a sure sign that the market was topping out.Read more
Integrated communications agency Influential has been appointed by Merlin Entertainments to deliver PR and communications support for The Blackpool Tower.Read more
The battle to win the Christmas pound and the hearts and minds of the British public each year brings us some of the most innovative and exciting work in the creative calendar – with brands pulling out all the stops to ‘win Christmas’.Read more
With the Christmas holidays just around the corner as well the heavily discounted days including Black Friday and the festive sales, there is a real drive to maximize this peak consumer spending period. Forget the festivities, it’s all about results.Read more
Influential’s Marketing Podcasts offer a unique insight into the marketing and branding challenges faced by businesses and organisations. Click on the play buttons below to listen to the podcasts.Read more
Influential’s PR team has secured blanket national coverage after promoting a story about the chance discovery of a long-lost Beatles artifact, worth around £60,000.Read more
Communications agency Influential has bolstered its core team with a raft of appointments and promotions. The integrated agency has made four new permanent hires at various levels across its PR, marketing, and digital teams.Read more
Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.