News - Page 5 of 10 - Influential

With over 45% of the worldwide population using social media, it’s a great way to reach people. They’re spending around 2.5 hours every day on social, so you want a slice of their viewing time, right? Then you need a good social media strategy.

Why you need a social media strategy

Morgan Sindall delivered a podcast – produced and presented by our in-house team – to explore whether the construction industry is truly delivering beyond cost, featuring key speakers from public sector procurement specialist, Scape Group, and Nottingham Trent University.

Social Value: delivering beyond cost

A leading UK expert in consumer research has been appointed Head of Research at the integrated communications agency Influential.

It can be very difficult to capture the views of the majority using traditional public planning consultations. By their very nature, planning consultations are dominated by a more vocal minority of the public. What role does social media play in encouraging engagement?

Iconic British landmark, The Blackpool Tower, celebrated its 125th birthday in May and Influential was on hand to manage media interest from all corners of the country. Months of planning by Influential’s B2C team went in to ensuring maximum coverage for our client in the build-up to and during the big celebrations.

marketing to millennials young girl graffiti

Looking to market to millennials and not sure where to get started? We’ve pulled together our top tips to help you define and target your marketing strategy.

Robbie Williams LMA announcement co owner

We supported our client, LMA, with announcing Robbie Williams – global superstar – as new co-owner of the University centre.

Public consultations are an important part of any market research or project proposal plan. To achieve ultimate buy-in from your target audience, digital channels can be a fantastic resource to drive engagement and footfall. We pick out what channels you should be considering as part of your marketing strategy.

Key council cabinet roles and planning committees

There have been some noticeable changes to council leadership following the local elections, with new members of the cabinet and planning committee having influence over your development plans. So for those of you in the North West, we’ve summarised the ones to watch…

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