Setting up a new website is an important step, but getting it to actually rank on Google is an even bigger task. Often it can take weeks, if not months, for search engines to crawl your web pages and rank them in searches.  Our checklist will walk you through the process.

Are you using search terms which specifically describe your business but your website does not come up in Google searches? Follow these steps to ensure you rank higher in searches and potential customers can find you with ease.

Social media marketing has become a necessity in an ever-digital world, but with these social accounts comes great responsibility. We picked out the top five mistakes we see being made by businesses on social media.

Given changing attitudes and increased control by the ASA on declaration of advertising, we discuss what the future holds for influencer marketing.

Instagram for business use is going from strength to strength thanks to influencer marketing and new features; from purchasing products endorsed by your favourite influencers without leaving the app to customers being able to book appointments through your profile, but what are going to be the top trends for 2020?

We delve into the many options digital paid-for advertising offers to help develop and grow your brand awareness. From PPC to paid social, we discuss the varying techniques to add more people to the top of your consumer funnel.

Cultivating and curating content which has a genuine connection to the firm and choosing images which have a clear aesthetic link, helps to ensure channels are a real reflection of its design focus – creating a clear visual link between its ambitions and inspiration.

Influencer marketing isn’t going anywhere, but brands need to be cautious before integrating. We met up with Laura Scaife from legal firm McDermott Will & Emery to get top tips on the legalities promoting products and events, as well as how to ensure transparency and trust when running an influencer campaign.

It’s 2019 and SEO continues to be a bug-bearer for a range of brands and businesses. With Google rankings and organic search an essential part of business for most companies, we highlighted the seven most common SEO mistakes that we’ve seen which can affect search engine rankings.

With growing distrust and ambiguity when it comes to clarifying social posts as paid-for content, how do brands need to move forward to get cut-through with social influencer marketing?

Our team have been looking back over the year’s campaigns from leading brands to find the 10 greatest digital marketing campaigns of 2019. Here is our list of the greatest digital marketing campaigns from 2019, including influencer marketing, social media, user-generated content, viral videos and more.

Finally, businesses are starting to see the benefits of using micro influencers over those with more followers; including lower costs, a niche following and higher engagement rates on posts.

Influencer marketing is an advertising strategy used by many big players in consumer-goods, from beauty and fashion to travel and retail. But it isn’t just for the big players, there’s much to be gained by smaller brands too.

One-third of the most viewed Stories on Instagram come from business pages, so how can you use this feature to reach new audiences and drive conversions? Follow our top tips.

You might have seen ‘sponsored’ or ‘paid partnership with’ appear on users Instagram posts recently, which essentially means a brand has paid that user in some form for the post. This update is great for businesses as we all know user-generated content tends to get more engagement than a branded post, but how exactly do you set them up? We’ll walk you through it.

A quick, helpful guide to running an influencer campaign which we’d recommend bookmarking. Ensure your campaign covers everything from defining your target audience, to showing off the success of the campaign with reports.

Do you want to market to Generation Z but not sure where, and how, to reach them? We have listed our top tips to get you started with your marketing strategy.

With over 45% of the worldwide population using social media, it’s a great way to reach people. They’re spending around 2.5 hours every day on social, so you want a slice of their viewing time, right? Then you need a good social media strategy.

Want to integrate social influencers into your marketing strategy but not sure where to start? We’ve written the perfect guide to getting started and finding the right influencer for your brand.

We share our top tips for incorporating influencers into your marketing strategy whether you want to utilise influencers as part of an ongoing strategy or as part of a campaign.

We’ve compiled a list of up to date social media sizes for every channel so you can create fully optimised social assets with ease. Check out the full list via our infographic on this page.

Social media can be a nightmare dressed like a daydream and a catalyst of controversies, especially for those in the public eye. We rounded up some recent examples of winners and losers on social.

We listed our top tips for marketing on Instagram whether you’re opening a business page and not sure where to get started or you’re looking for tips on how to grow your existing page even further.