News - Page 5 of 9 - Influential

Influencer marketing is an advertising strategy used by many big players in consumer-goods, from beauty and fashion to travel and retail. But it isn’t just for the big players, there’s much to be gained by smaller brands too.

The current political situation, primarily dictated by Brexit, climate change and the rising volume of domestic issues, has ensued a nationwide tendency of political apathy and public disengagement. Without sufficient public engagement in political processes, sections of society begin to lose interest and confidence in the system.

One-third of the most viewed Stories on Instagram come from business pages, so how can you use this feature to reach new audiences and drive conversions? Follow our top tips.

The Influential team looks at the most interesting marketing, advertising and PR campaigns from this summer.

With the rise of conscious consumerism, companies are stepping away from the fence and broadening their reach and driving sales through brand activism.

Influencer marketing isn’t going anywhere, but brands need to be cautious before integrating. We met up with Laura Scaife from legal firm McDermott Will & Emery to get top tips on the legalities promoting products and events, as well as how to ensure transparency and trust when running an influencer campaign.

You might have seen ‘sponsored’ or ‘paid partnership with’ appear on users Instagram posts recently, which essentially means a brand has paid that user in some form for the post. This update is great for businesses as we all know user-generated content tends to get more engagement than a branded post, but how exactly do you set them up? We’ll walk you through it.

Market research has been transformed in recent years by the teachings of Daniel Kahemann in his book Thinking Fast and Slow. Kahemann leveraged years of research into practical insight, most notably with the idea of two systems of thinking.

With the Christmas holidays just around the corner, as well as discount days including Black Friday and the festive sales, there is a real drive to maximize this peak consumer spending period. Forget the festivities, it’s all about results.

NEWS AND INSIGHTS