We looked back on 2018’s best and worst in PR campaigns from RyanAir to Nike and Virgin Trains. Read who made our shortlist.Read more
We are pleased to continue to support national neurological charity, The Brain Charity, as our Charity of the Year. We support the Liverpool-based charity, which offers practical help, emotional care and social activities to people with neurological conditions, with its marketing activity. Our partnership began back in 2016 and we are proud to support the […]Read more
Influential has launched a vibrant campaign for Stagecoach to communicate and promote the company’s support for breastfeeding mums on its buses. Stagecoach buses across the region feature will now feature a vibrant logo designed by the agency, which highlights the company’s commitment to providing a safe, friendly space for mums and babies. Influential and Stagecoach […]Read more
Sara Wilde McKeown, managing director of integrated communications agency Influential, has been appointed to the Board of the Liverpool City Region Local Enterprise Partnership (LEP), where she will help drive forward the City Region’s economic growth over the next three years. Sara’s appointment to the Board completes a highly successful year for Influential, which has […]Read more
Influential’s B2C team hit the high notes this week with standout national coverage of the The Blackpool Tower’s organist Phil Kelsall’s 40 year anniversary. The Tower’s resident organist, Phil Kelsall, celebrated 40 years of playing the world famous Wurlitzer organ in the Ballroom this week and Influential marked the occasion with a major media event. […]Read more
Integrated communications agency Influential has been appointed by Merlin Entertainments to deliver PR and communications support for The Blackpool Tower.Read more
Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.
Influential brought the intu Trafford Centre to a standstill to showcase The National Lottery’s ‘Nicer Problems to Have’ campaign, on behalf of its client, Camelot.Read more
As part of Influential’s new visual identity, the company’s new creative director was tasked with producing a brand film that, whilst abstract and thought provoking, reflected the detail and precision of the work the company delivers on a daily basis.Read more