News and Insights


We are pleased to continue to support national neurological charity, The Brain Charity, as our Charity of the Year. We support the Liverpool-based charity, which offers practical help, emotional care and social activities to people with neurological conditions, with its marketing activity. Our partnership began back in 2016 and we are proud to support the […]

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Influential proud of partnership with The Brain Charity

Sara Wilde McKeown, managing director of integrated communications agency Influential, has been appointed to the Board of the Liverpool City Region Local Enterprise Partnership (LEP), where she will help drive forward the City Region’s economic growth over the next three years. Sara’s appointment to the Board completes a highly successful year for Influential, which has […]

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Influential’s managing director joins Liverpool City Region LEP board

Influential’s B2C team hit the high notes this week with standout national coverage of the The Blackpool Tower’s organist Phil Kelsall’s 40 year anniversary. The Tower’s resident organist, Phil Kelsall, celebrated 40 years of playing the world famous Wurlitzer organ in the Ballroom this week and Influential marked the occasion with a major media event. […]

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Influential secures blanket coverage to celebrate the Blackpool Tower milestone

Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.

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Why immediacy matters in PR…

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