Duncan is an experienced consumer research expert, specialising in FMCG (Fast-moving consumer goods) with a particular emphasis on groceries (including; food, drink and household items).
Duncan has over 25 years in market research working with some of the UK’s largest agencies – including TNS Sofres where he started his career as a graduate, rising to Associate Director and then to SGA International (Simon Godfrey Associates). More recently Duncan has worked with Adlephi International Research and Mott MacDonald’s as a project director.
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