Manufacturers face the challenge of being in a crowded market, where customer expectations evolve and where competitors jostle to make their voices heard.
How effectively any manufacturer develops its brand will have a direct impact on the bottom line. Success means removing the risk of being overlooked or taken for granted by potential customers.
A powerful brand also supports talent acquisition and retention, stakeholder management, fundraising, chances of success when entering new markets, and sustaining brand loyalty.
Understanding how to effectively generate, share and manage a brand’s messaging is at the heart of the challenge. Our experience in the sector means we can provide the insights and ideas that will get your messages in front of the audiences you need to connect with
Influential has a wealth of experience delivering meaningful communications campaigns for manufacturers operating in a wide range of sectors and creating a broad variety of products. This has seen us work with manufacturers of everything from specialist building materials and mattresses to pharmaceutical containment systems and smart digital signage.
Our campaigns are designed to maximise the value of what a manufacturer has to say, whether that’s getting them featured in key trade media outlets, positioning business leaders as experts in their field or crafting content that draws attention to their physical and digital brand presence.
This approach has become ever more valuable for manufacturing brands, as the topics that are important to them are increasingly taking centre stage in the media. This includes issues such as net zero carbon targets, new technologies, international trade restrictions and opportunities, supply chain issues and post-pandemic world-building all being top of the news agenda. This means there’s never been a better time to amplify your voice and put your brand at the heart of the conversation.
With an in-house team of experienced B2B PR professionals, copywriters, journalists, design experts, digital creatives and brand specialists, we’re able to provide an integrated suite of public relations and communications services. Having all these capabilities under one roof is essential for creating the multi-media, multifaceted and multi-channel campaigns required to make an impact in today’s media landscape.
In short, we understand how to:
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