Place & Destination

We have extensive experience assisting some of the UK’s key attractions and destinations to market themselves to domestic and international visitors.

WHAT WE DO 

Our teams work closely with clients to deliver strategic, fully integrated campaigns that address market opportunities, raising awareness and interest that leads ultimately to increased sales, bed nights and visitor yield.

We can work with venues and destinations alike to identify priority addressable markets and to construct on and offline campaigns that penetrate effectively into key audience groups.

From targeting national and international media with compelling stories and high visibility stunts or crafting detailed digital marketing plans we know the most effective route to drive interest and audiences to your visitor proposition.

OUR EXPERTISE

From working with Visit England on international business events, to working with regional tourist boards to target domestic visitors for seasonal stays and with airports looking to expand their footprint and their retail performance, we understand:

  • How to work with national and regional tourism bodies and stakeholders to align our campaigns where our interests merge
  • How to maximise affiliate marketing by ensuring you are fully leveraging partner marketing opportunities locally
  • How to create positive news angles that will drive media interest and deliver high profile reach
  • How to work with brands to create integrated campaigns that drive audience engagement and bookings
Influential_branding

Liverpool John Lennon Airport

Influential_PR_OMC

One Magnificent City

Influential_PR_China

Kunming City

Let's work together

Get in touch for more information about our services.

  • By clicking submit below, you consent to Influential storing and processing your personal data, for full details please see our Privacy Policy.

  • This field is for validation purposes and should be left unchanged.