Property & Regeneration

We provide integrated communications services to some of the UK’s most established organisations working in the property and urban regeneration sectors.

 

WHAT WE DO

From astute planning consultancy and stakeholder consultation before a shovel has broken ground, right through to marketing a finished development, our expertise is relied on by investors, contractors, developers, architects, agents and public sector organisations alike.

PUBLIC RELATIONS

We offer the full spectrum of B2B and consumer PR activity: delivering multi-year campaigns with global reach, running an outsourced press office and supporting individual commercial, PRS or student accommodation schemes.

Whether launching landmark buildings or new co-working spaces, maximising publicity around construction and development milestones, or telling the story of regeneration schemes set to transform entire cities, clients count on us to provide positive media coverage – and we deliver in spades.

But we’re aware that things don’t always go to plan and are equally well versed in managing sensitive issues. We’re a trusted partner to several of the country’s most influential businesses working in the built environment, offering 24/7 crisis support to safeguard their reputations.

DIGITAL MARKETING

People’s expectations of the places in which they choose to live, work and play are ever-increasing. We blend inspirational storytelling, innovative use of rich media, and creative flair to bring the built environment to life online.

We curate the online conversations that help our clients shape public opinion, spark initial buyer or investor interest, and drive demand.

Be it marketing a commercial scheme to consumer occupiers, or selling new build housing, our digital marketing expertise can help you communicate key messages to the people that are important to you, through a multi-channel integrated approach across social media, websites and email.

PUBLIC CONSULTATION

We deliver cost-effective, detailed and suitable communications campaigns for planning consultants, housebuilders and mixed-use developers. We understand the political and community sensitivities which come with developments in certain locations and it is our job to help our clients identify and negotiate those communications trip wires.

With community engagement enshrined in planning law, we deliver meaningful consultation together with subtle political engagement on our client’s behalf. Furthermore, our focus is on identifying and mobilising possible supporters for your application. We have many years’ experience of delivering campaigns for some of the biggest names in housebuilding and development.

We are proud to have played a part in helping our clients achieve their objectives and have a 100 per cent record at committee.

INTEGRATED DESIGN COMMUNICATIONS

We’re experts in illustrating the built environment; translating the story and offer of vast regeneration schemes and individual properties and creating a complete range of marketing collateral, including printed brochures, site hoardings, and inspiring rich media.

We do this through a combination of imagination, technical expertise, creative curiosity and a passion for all forms of design.

Our team of expert designers, copywriters, journalists and videographers mean we can provide a one-stop, cost-effective solution for the copywriting, design, print and distribution of both internal and external publications, from eye-catching brochures to technically impressive video and rich digital content.

RECENT WORK

  • Managing PR around the largest European real estate deal in science and technology in 2018: the launch of a 50:50 JV between property group Bruntwood and Legal & General, called Bruntwood SciTech.
  • Running a multi-location public consultation exercise, and integrated PR and digital campaign, for the £850m Mayfield regeneration scheme in Manchester, for developer U+I and the Mayfield Partnership.
  • Delivering a two-stage public consultation exercise along with integrated communications strategy, comprising stakeholder relations, digital and PR campaign for Everton Football Club’s proposed new state-of-the-art stadium at Bramley-Moore Dock, and the Goodison Park legacy project.
  • Curating a keynote debate on the importance of people to placemaking. Hosted with Manchester Metropolitan University, we brought together thought leaders from the property industry, headlined by entrepreneur Nick Johnson, whose inspired reimagining of Altrincham Market has transformed the town.
  • Working in partnership with London boroughs, our communications strategy has enabled leading UK contractor Morgan Sindall Construction to reach and engage key audiences and showcase its role in delivering landmark regeneration and education projects across London, including transforming Lambeth Town Hall and Civic Centre.

U+I

Bruntwood

Downing

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