Good design is essential to a brand or business – creating a recognisable brand or even just well-designed collateral can make a world of difference to your impact as a business

Influential’s experienced team of design and marketing professionals can work with you to create a wide range of outputs, from marketing collateral to new logos and branding.

Our team have worked with household names on branding concepts and campaigns across many sectors, creating brand guidelines, graphic designs and photography optimised for each platform required. Whether a simple one-off campaign or a long-term, multi-platform rebranding, Influential can advise, recommend and produce marketing collateral that strengthens your brand.

BRAND CONCEPTS

Insight is at the heart of all our brand work. We take you, your colleagues and your clients through a series of brand questions to really define the current health of your brand and make recommendations on the future positioning. We develop big brand ideas and have the energy and expertise to back them up.

Outputs of our brand work include:

• Clear brand positioning
• A refreshed brand stamp
• Digital application of brands
• Brand guideline creation
• Engaged colleagues

CAMPAIGNS

Marketing campaigns are one of the most effective methods of reinforcing a brand’s position and gaining new customers or clients.

Influential can produce creative marketing campaigns that encompass advertising, PR, digital, social media and marketing collateral, with many different elements that come together to tell the full story of your brand.

Marketing campaigns are not simply advertisements, but cover multiple media using a carefully planned series of messages over their lifetime, supporting the brand experience and meeting your objectives.

• Create online or offline campaigns that will resonate with your target audience
• Reach the right audience, in the right place, with the right message
• Deliver a clear and targeted marketing campaign that delivers results

COLLATERAL

A great, well thought out piece of collateral can help your brand stand out while communicating directly with your customers. From bespoke printed promotional materials through to glossy coffee table brochures, our expertise can help you make the most of your marketing collateral.

We can produce:

• Brochures
• Flyers
• Merchandise
• Annual reports
• Large format
• Exhibition materials

From creative concepts to completion, we can handle the whole process for you. Our team can help with:

• Pre-production planning
• Creative design and artwork
• Copywriting
• Photography
• Advice on formats and printing techniques
• Material and finish selection
• Delivery and distribution