Digital & Social Media

Digital marketing allows businesses to reach people across digital devices in a range of manners from display ads to content marketing and SEO

Our bespoke solutions are driven by results, and can be tailored to suit your needs and objectives – whether raising awareness and online presence or simply targeting the right audience to deliver high-quality leads. Our digital and social marketing solutions can work as part of an integrated approach or as a single campaign, with a focus on strategy, planning and delivery.

We can map out audience personas, discovering where your target audiences sit online, identifying their online needs and behaviours to ensure you have an edge on your competitors. We can recommend which digital elements fit with your campaigns, tracking and measuring performance to evaluate the success and ROI of digital activity.

Influential can also recommend which mix of digital channels is best for your business and your budget, providing a cost-effective result that is fully aligned to your business objectives and KPIs.

 

DIGITAL MARKETING STRATEGY

At Influential we take a platform-agnostic and holistic view of digital marketing, allowing us to focus on strategy that benefits your business most effectively. We have a vast array of digital marketing expertise that can help plan and guide the strongest digital marketing campaigns to showcase your brand online and on social media channels.

From website development and design to marketing or remarketing your brand through social media campaigns, we can plan out a cost-effective digital marketing strategy to suit your needs and help achieve your brand or company aims and objectives. We focus on the digital touchpoints that will resonate most with your target audience, ultimately delivering the highest-quality, most relevant leads.

PPC and Display Advertising 

These two forms of digital advertising are crucial ways to get in front of your target audience. We can help you set up campaigns, create your advert and analyse the results. Using Google’s pay per click, you can get your site ranking for your main keywords. With display advertising, you can use other sites to grow your marketing funnel.

 

SOCIAL MEDIA MANAGEMENT

From gaining attention for your business to converting social traffic into sales, Influential’s social media management can leave a lasting impression on the audiences that matter.

Whether targeting a broad national or international audience, or a smaller, more directed demographic, it is important to know how to reach the right people in the right places for your brand, business or organisation. We ensure that campaigns are as strong as can be, cutting through the noise of social media and delivering visitors to your website in the most effective manner.

We have experience of running social media accounts and campaigns for clients across a range of industries, whether B2B, B2C or charities.

Organic and paid social media campaigns

Influential’s team of digital marketing experts can plan, create and deliver bespoke organic and paid social media campaigns for your business, either as part of a wider marketing campaign or a one-off promotion.

Influential can help you to develop the social relationships and build communities online, creating social media plans to cut through and reach the people that matter.

Whether you are using Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, WhatsApp or other platforms, we can plan the right messaging and content for your social media feeds, connecting and converting engagement into leads.

Influencer Strategy

With the rise in bloggers, podcasts, YouTubers and Instagram personalities, there has been a huge change in the way people interact with celebrities and influencers online.

Building a community of the most influential people within your chosen sector is likely to increase brand awareness and website visits in a very immediate way, ensuring that your content is shared directly to those who you wish to target.

Influential have strong ties with influencers in many fields, from fashion and beauty to scientific research and television celebrities to urban explorers.

 

WEB DESIGN & DEVELOPMENT

Creating a website that works as effectively as possible can enhance your presence online and give users a high-quality experience that can ultimately increase sales. Influential want to match your ambition, designing and developing websites that that will increase the visibility of your brand or business for users and search engines alike.

We also advise on SEO strategies aligned with your brand or company objectives, targeting the right people online and giving you a crucial edge over competitors. Through content marketing and keyword research, we can advise what topics you should be writing about online to get you in front of your consumer audience.

 

HOW WE CAN HELP

  • Devise a tailor-made marketing strategy across digital channels and platforms
  • Write SEO optimised website copy and page development
  • Build responsive and mobile optimised websites
  • Design and implement campaign microsites and landing pages
  • Identify the most relevant and important influencers within target sectors
  • Measure the success and ROI of digital campaigns including influencer campaigns
  • Devise content marketing strategies for websites
  • Run integrated organic and paid social media campaigns
  • Manage social media content planning and creation as well as paid for campaigns

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