Insight

Market insight is a tool used to better understand customers and their purchasing motivations to generate growth

Influential provides a full range of market research services comprising both quantitative and qualitative disciplines. Our specialisms span a wide range of different services including concept tests, strategic market surveys, consultations, brand health studies and customer satisfaction surveys.

Whatever your research objectives, we can deliver the insights required to help develop your business.

 

AUDIENCE RESEARCH

Comprehensive audience research can help you further understand your customers and increase retention and loyalty. Research among a wider group of your stakeholder audience can also provide a comprehensive analysis of your brand proposition and positioning; helping you to identify your strengths and weaknesses, together with your competitors.

We have an experienced team of qualitative and quantitative researchers, marketing professionals and communication experts who will help you gain a deeper insight into your target audience.

Brand Health

Monitoring the health of your brand to ensure its position in the market landscape has never been more important.

Brands operate in an increasingly uncertain world; and markets can be transformed by the entry of disruptor brands or the introduction of new compelling propositions from competitors. Consumer relationships with brands are also becoming more volatile and so businesses need to be able to manage this.

 

 MARKETING EVALUATION

The best brands do not stand still, but constantly evolve and innovate.

Social psychology shows us that humans respond to difference, if brands change we tend to take notice, if brands stay the same we stop engaging and take more notice of the difference generated by competitors.

Understanding the commercial impact of marketing architecture and communication strategy is something the best brands do not leave to chance and research thoroughly.

 

THOUGHT LEADERSHIP

In an increasingly competitive and noisy landscape providing genuine thought leadership is an effective way of being heard in the market and creating differentiation from competitors.

Thought leadership doesn’t just speak to your current customers, but it also reaches out to potential customers. It can help customer retention and generate increased sales by demonstrating your expertise and showing the market that you understand its problems and can offer solutions.

However, thought leadership initiatives can present serious dangers. If the tone is wrong it can appear patronising and if the content is poorly presented then it can damage the reputation of your brand. That is why it is vital that content is interrogated to ensure that it will satisfy your business objectives.

 

HOW WE CAN HELP

  • Assessment of your thought leadership programme
  • Evaluation on brand communications from a marketing and PR perspective
  • A wide range of research and data collection; online, face-to-face, telephone
  • Segmentation analysis
  • Market mapping and customer satisfaction surveys
  • Stakeholder research and segmentation surveys
  • Net Promote Score (NPS) analysis
  • Brand health monitoring and positioning studies
  • Concept testing, advertising testing and pack testing
  • Depth interviews and focus groups

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