We specialise in helping to facilitate this process, bringing additional clarity and perspective to strategic decisions and creating robust frameworks for delivery.
Whether you are considering a new product launch or market expansion, we can assist with bespoke market insights that can help shape your proposition or route to market. We work with management teams to provide both valuable desk research in to opportunities as well as primary research with potential customers to understand appetite, perception of proposition and receptiveness.
Our deep and broad marketing experience can also help us advise on the most effective marketing strategy for your new proposition working alongside of brand or creative teams.
A brand is not just a logo or a strapline. It is the articulation of what your organisation, product or service is and aspires to be, the purpose it serves and how that gets conveyed externally to the world.
We can help you identify and build new brands or revisit existing brands to ensure that they are still resonating with target audiences.
Our trusted brand insights research approach will help to clarify your brand in the eyes of your customers, stakeholders and colleagues. We focus on addressing the Who, How and Why of your brand strategy to ensure you are truly distinctive and that the essence of your brand meets the needs of your consumers.
A brand is defined not only by physical assets – the logo, colour palette, typeface, graphic treatment, tone of voice of marketing messages etc., but also the intangible associations a customer or stakeholder has when interacting with a brand – perceptions and emotions. Often these intangible associations are referred to as the ‘Brand experience’.
Much of brand communication and interaction can be controlled, but we can only influence those intangible parts – how customers feel about a brand.
By using a brand framework such as our Brand Blueprint you can make sure that all customer communications and messages are supported by, and evolved from, a set of brand values that make up your brand ‘personality’. We work with organisations to create a robust Brand Blueprint that can be used internally and externally to articulate your brand and build positive engagement.
You will want your staff to be fully committed to helping achieve your strategy. We can assist in building their engagement from the outset. Involving staff in the strategic process has clear benefits, their ground up knowledge can provide valuable insight and their active involvement strengthens their commitment and resolve to achieve. We run everything from online surveys to fully participative engagement days to help bring staff into the strategy process.
We also help articulate your strategy in a way that resonates with staff and enables them to see how they can contribute to creating a strategic road map for your organisation.
Strategic road map
A strategic road map is a visualisation of what actions are needed to help your company achieve its long term goals for success. It connects the dots for people in your organisation by showing everyone how their everyday actions fit with the company’s vision of where it wants to be in the future.
As an organisation you may have a number of commercial goals. We have extensive experience in developing commercial strategy and managing its execution through various sales channels and can help you hone your plans using our Customer Strategy Framework “FWRD” (Find/ Win/ Retain/Develop).
We can help you segment your customers and profile prospects to enable a more finely tuned commercial strategy to be deployed. We can help you to understand life time customer value and use this insight to set appropriate customer acquisition plans.
And as its far more profitable to develop an existing customer we can look at how to build long term value and maximise internal sales opportunities across an organisations customer base.
Our senior management team can assist in the development of market, brand and commercial strategy from the identification of insights to shape understanding, the facilitation of exercises to bring clarity to strategic choices and the development of customer, staff and stakeholder engagement to enable robust execution. We can help you: