Video & Rich Content

In an increasingly digital world, rich content is becoming ever more important in the marketing strategies for brands and businesses

With social users on YouTube digesting more than 46,000 years’ worth of content annually, video content is a must for any brand wanting to be recognised online. We specialise in creating rich content and video that allows you to share your story in a way that will cut through. We can help you with branded, corporate content, engaging social content, high-quality animation or cinematic pieces.

From creative concept and design to development and promotion, Influential will work alongside you to identify, plan and create effective marketing collateral that will cut through online. From ideation to reporting, we can help every step of the way.

 

COMMERCIAL VIDEO PRODUCTION

High-quality commercial videos can reach and influence your consumers in the most engaging and exciting way.

When used as part of a wider campaign strategy, they can substantially increase awareness of your brand, influencing perception and amplifying engagement. We can work with you to produce creative, eye-catching commercial videos that resonate with your audience, optimised for television, internet or social media platforms.

 

INFOGRAPHICS

Infographics are a great way to visually represent information or data, to communicate ideas in a more succinct and impactful manner. Well-designed infographics can be a useful marketing tool for brands and businesses to use in both online and offline media. Eye-catching but still brand-friendly infographics can be a great way to convey a lot of and/or difficult messaging.

Influential can work with your brand to present your data in a very engaging way, telling the full story that the data represents.

 

PODCASTS

With around 4.7 million adults in the UK listening to podcasts on a regular basis, there is a huge potential audience for this type of media. Brands and businesses are increasingly experimenting with podcast content; hosting celebrity takeovers or discussing the latest trends in their sectors.

To help you reach new audiences, we can help you set up your own podcast channel or we can help you create podcasts to distribute via your website and social channels. We can help you with devising a strategy for your podcast content based on your target audience and audience demographics along with competitor and sector research.

 

VIDEO INTERVIEWS AND VOX POPS

Video interviews and vox pops are a perfect way to capture the voice of your customers and consumers. When used correctly as part of a wider content marketing strategy, interviews can increase your perceived authority, increase engagement and spread awareness of your brand, all while improving your search engine ranking.

From short videos with members of the public to longer, scripted interview case studies and testimonials, Influential can create impactful videos that resonate with your target audience.

 

HOW WE CAN HELP

  • Maximise the impact and reach of your content
  • Design and create informative infographics that really stand out
  • Recommend ways in which to share your infographics online, creating versions suitable for social media
  • Create video interview and vox pop media that will resonate with your target audience
  • Produce broadcast-quality podcasts with the most engaging content
  • Brainstorm, develop, storyboard and produce commercial video

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