Millennials are generally considered to be those born between 1981 and 1996. Often mocked through stereotypes like being selfish, having a sense of entitlement while also needing approval, they now make up the majority of the workforce.
WHY ARE MILLENNIALS VALUABLE?
Given their sheer size alone, this group of people is incredibly valuable to businesses and should be considered in marketing strategies.
They make up the majority of the spending power given their numbers. Now more than ever, they are selective as to who they will give their hard-earned cash to. With salaries plateauing and living costs rising, all generations have much less disposable income than in previous years. And so, targeted marketing is more crucial than ever, in order for brands and businesses to be in with a chance of receiving a healthy share.
If a brand or business is not already on social, then now is the time to do it. Selecting the right channel for your brand to reach millennials is crucial. But, luckily for marketers, millennials are the most active across the widest range of social channels compared to other generations.