The Anfield Project is a forward-looking initiative led by Liverpool City Council, and supported by Your Housing Group and Liverpool Football Club. Its purpose is to transform the formerly neglected area of Anfield into a place where people want to live, work and ‘be’.
We needed to get everybody excited by the work taking place so we collaborated with stakeholders and the community to devise an attention-grabbing and inclusive media relations campaign. We created an energetic brand look and feel which included graphic design work and photography. The vibrant, bold colour pallet and modern photography reflects the project tagline; A brighter Anfield is coming.
Our work helped turn old perceptions about Anfield on their head and gave local and national stakeholders confidence in the area’s regeneration. We attracted positive regional, national and international media coverage, including broadcast and print media from Europe, the US and the Far East. In addition to PR activity, we designed and delivered tabloid newsletters, outdoor signage, stadium perimeter hoardings and other items of printed collateral that were distributed locally.