ABOUT

Bruntwood has over £1bn in assets and more than 100 properties across Manchester, Leeds, Liverpool and Birmingham. It has been creating thriving cities for over forty years and is deeply connected with the cities in which it operates.

APPROACH

Influential worked with Bruntwood to articulate its role as a key collaborator and enabler of economic growth through a range of communications activities. In 2018 Influential worked alongside Bruntwood’s marketing team to announce one of the biggest strategic moves of its 42-year history. Bruntwood launched two new brand divisions:

• Bruntwood SciTech, a 50:50 joint venture with Legal & General, which is the UK’s largest property portfolio dedicated to the growth of the science and technology sector.
• Bruntwood Works which creates, owns and manages inspiring work environments to help businesses thrive and grow.

 OUTPUT

Influential offered a full service PR operation for Bruntwood and its two divisions Bruntwood SciTech and Bruntwood Works, both of which had very distinct PR objectives and audiences. We managed a busy press office for its offices across the North West, Midlands and Birmingham, provided strategic marketing support, secured strong media coverage in national, regional, trade and international titles and created bespoke set piece events.

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