Downing Students


Downing Students provides attractive, modern student accommodation in some of the UK’s most popular cities such as Liverpool, Leeds, London and Newcastle.

Influential is the retained communications agency for leading UK developer provider Downing. The company’s student accommodation arm, Downing Students, appointed Influential to conduct a survey to explore what students look for when choosing university accommodation and deliver a creative, social and digital campaign using the insights gathered during the survey.



Influential carried out an in-depth research survey using a blend of quantitative and qualitative depth interviews. Over 450 students from across the globe took part, enabling Influential to gain authentic feedback about their experiences. We then used this to bring an impactful campaign to life using illustrated characters depicting what people love about student living.



The ‘Downing Students – Made for You’ campaign has been rolled out across Downing Student properties throughout the UK, and forms the basis of a vibrant social media and digital campaign to connect and engage with students across the UK.





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