Downing is one of the North of England’s leading property groups. The company has a pipeline of £500 million of mixed-use schemes in development, and a substantial portfolio of commercial buildings under ownership and management. Downing also has a pioneering track record in student accommodation and is one of the UK’s busiest developers of student schemes, with projects currently on site in London, Cambridge, Newcastle, Liverpool, Glasgow and several other locations.
We manage Downing’s corporate profile of developments, lettings and landmark commercial offices. We also provide creative support and marketing collateral for its student business and ensure they have a constant presence online through social media and website updates. Taking stock of Downing’s situation and having witnessed first-hand the scale and quality of their educational schemes, we identified the need for a Showcase brochure that would illustrate and document each site. The brochure needed to reflect the excellence of the schemes, both visually and physically – in essence, it had to highlight Downing as providing the benchmark of quality in the sector.
We delivered a high quality, attention-grabbing brochure with an inspired and impactful layout and a unique print specification. By using a metallic colour throughout and applying a spot UV to all imagery, we were able to give the document a glossy, premium feel. By embossing the front cover, we were able to use the spectacular angles of the award-winning Broadcasting Tower to our advantage – elevating the quality and design of what was a warmly received brochure. We have just completed a second Showcase brochure for Downing to feature their most recent schemes and to summarise their overall portfolio. This again was printed using high level print specifications reflecting the quality of Downing’s offering.