ABOUT

Evoke Creative is an LCR-based SME that designs and manufactures interactive kiosks and smart digital signage.

APPROACH

Influential was tasked with articulating the growth and innovation story of Evoke Creative, with key objectives being to secure new retail customers and render the company attractive to investors.

A campaign was implemented that harnessed the charisma and dynamism of the senior team in a number of ways, such as 1-1 interviews with national broadcast and print media; authored thought leadership op-eds to tie in with the themes of international trade shows like National Retail Federation’s Big Show; and panel and roundtable guest slots with publications key to the regional private equity investor community.

OUTPUT

This campaign secured:

• a feature interview in the Telegraph, which was given both a full print page spread and online coverage
• two interviews on the BBC, one on North West Tonight that was tied into the International Festival of Business 2016, and the other was an interview on the Victoria Derbyshire show about LCR economy
• a healthy drumbeat of coverage in national trade and regional B2B press.

Our campaign directly supported the acquisition of two seven figure contracts with retailers Halfords and Vue Cinemas, and the attraction of a £6m investment from The Business Growth Fund (BGF).

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