ABOUT

The Greater Manchester Health and Social Care Partnership is the body made up of the 37 NHS organisations and councils in the city region, which is overseeing devolution and taking charge of the £6bn health and social care budget.

Influential were commissioned to position Greater Manchester as an attractive proposition for consultants to relocate to.

APPROACH

We focused on three key reasons why consultants would want to relocate to Greater Manchester: The cost of living, the lifestyle and the quality of the health environment they would practice in. Each of these was turned into an email marketing campaign with strong creative. Landing pages were also created to drive potential candidates to apply for jobs.

OUTPUT

A new and engaging way to position Greater Manchester as a place to which to relocate.

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