ABOUT

Anfield is one of the most famous neighbourhoods in the world. It is a neighbourhood which is being reborn through an ambitious regeneration scheme which offers unique opportunities for retail, leisure and hospitality operators. Influential was commissioned by the Anfield Project partners (Liverpool City Council, Your Housing Group, Liverpool Football Club and Keepmoat) to create a number of outputs detailing the investment prospect, to drive engagement with individuals and businesses who might wish to take advantage of these opportunities

APPROACH

We incorporated Wayne Hemmingway’s Invest Anfield design concept and partner content into our marketing communication outputs. We undertook the copywriting, design and print of a showcase brochure, which has relevance for investors across the UK and beyond. Additionally, we designed and built a bespoke website for the project to house additional content and be the gateway for interested stakeholders to make initial contact with the project partners.

OUTPUT

A 12 page brochure showcasing the Investment opportunity was produced and distributed to over 200 stakeholders and prospective investors. Additionally, a launch event was planned and hosted, featuring a number of high profile speakers.

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