Liverpool John Lennon Airport, the thriving international airport that serves over four million passengers a year, asked us to create a campaign that would drive awareness of the shopping experience within the airport. Specifically the airport wanted to encourage more passengers to take advantage of duty and tax free shopping as well as the individual retail concessions available. They also wanted to promote the Shop and Collect offer that allows passengers to leave their duty and tax free purchases behind and collect on return from holiday, meaning they don’t have to worry about allowances nor carrying purchases whilst away.
Taking the above in to account we developed two campaigns:
This over-arching campaign was developed to emphasise the savings passengers could make when purchasing at the airport. The campaign enabled the airport to target specific products and the savings that could be made and to make seasonal changes to the products highlighted.
A second campaign was created to specifically raise awareness of the shop and collection service. For each execution we replace the middle words to make it relevant to different holiday activities or experiences. This raises a smile with our audience as it is always something they can associate with.
Simple, direct and immediate.