Pennine Acute Hospital Trust

ABOUT

The Pennine Acute Hospitals Trust serves the communities of North Manchester, Bury, Rochdale and Oldham, along with the surrounding towns and villages. This area is collectively known as the North-East sector of Greater Manchester and has a population of around 820,000.

Influential were asked to create and communicate a new recruitment proposition which will enable the Pennine Acute Trust to be seen as an attractive proposition for individuals seeking future career development that can help drive applicant numbers.

APPROACH

We created a targeted campaign focussing on the benefits of working as a consultant for PAHT. The campaign focussed on four different reasons why consultants would consider PAHT:

  • Personalised Development Plan
  • Flexibility around PAs (Programmed Activity)
  • Rotations
  • Leadership

Each lever had their own creative executions and message.

All four reasons were housed on a bespoke landing page on the Pennine Acute Hospitals Trust website, where more detail around job vacancies could be found.

OUTPUT

A fresh way to position Pennine Acute Trust that engaged with over 900 targeted consultants

 

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