Headquartered in Greater Manchester, The Vita Group is Europe’s leading flexible polyurethane foam solutions provider. Built on over 70 years of heritage, Vita develops, manufactures and markets a wide range of value-added and differentiated flexible polyurethane foam, Talalay latex and flooring products to create comfort, quality and functional solutions.
Influential was tasked with differentiating Vita from its competitors and positioning it as an authoritative thought leader in key trade as well as regional and business publications. This activity would be blended with engaging owned rich content and integrated campaigns that elevate the gravitas of Vita’s expert voice regarding its core capabilities.
As a brand committed to innovation, sustainability and strong social values, it was important for Vita to ensure that the PR campaign’s messages showcased its robust ESG strategy, its successful research and development work and its proactive CSR activities
Influential implemented a robust multi-channel campaign that has seen the Vita brand achieve significant exposure in trade, regional and business titles. This has included:
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