6 examples of crisis communication and what you can learn 

Unfortunately, crisis situations are very unpredictable. So it’s important for organisations to have a crisis communications strategy in place to help deal with issues in the best – and swiftest – way possible.  


Author
Influential

5 Guerrilla marketing examples to inspire your brand 

Guerrilla marketing is a PR tactic that plays on the element of surprise. In the warfare context, guerrilla connotes ambush, sabotage, raids, but how does that, quite aggressive term, translate into marketing? 


Author
Influential

A headshot of a white man in a circle with copy that reads Are you working your brand's purpose hard enough?

How one brand’s purpose can play many different roles 

Do you know how to work your brand’s purpose harder so it plays many different roles?


Author
Influential

A pink background that shows a magnifying glass and dotted line that changing to a cursor

How to turn insights into effective behaviour change in 3 steps 

Here are our secrets to truly unlocking a real shift in public behaviour. 


Author
Influential

the Meta threads logo

Is Threads already unravelling, or should your company join Meta’s latest social media platform? 

Still undecided about joining Threads? Read our latest pros and cons


Author
Influential

Influential secures double brief from biotech pioneers

Influential has continued the expansion of its innovation-led business base by winning the brief to provide public relations support to two of…


Author
Influential

Influential kicks off charity brief with back-to-back campaign success 

Integrated communications agency Influential has kicked off a brand new brief for North West Cancer Research with a duo of campaigns, creating noise for the charity across the region.


Author
Influential

Addressing UK real estate’s colonial past

International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…


Author
Chris Hulme

The Importance of PR in the Health Sector

In the fast-paced and ever-evolving health sector, establishing a strong presence and maintaining a positive reputation is paramount.  


Author
Influential

Our Guide to Market Research for Retailers

In the dynamic and ever-evolving world of retail, staying ahead of the competition requires a deep understanding of…


Author
Influential