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James Summerscales, brand director at Influential Agency Group, reflects on the importance of trust in marketing B2B brands in the built environment From word of mouth recommendations to having a track record of successful delivery, trust is an incredibly powerful dynamic in winning new business. For marketers, one of the most compelling challenges is how […]

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Trust me, I’m a Marketeer

As a week has passed since we attended the Liverpool City Region’s Tourism Awards at Liverpool Cathedral, it has been great to reflect on the wonderful evening – and the success stories on show from across the region. While the COVID-19 pandemic has brought about instability and confusion in all sectors across the last two […]

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