We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, full-service marketing communications agency.
Driven by a desire to bring purpose to brands, we take an insight-led approach to tell true and powerful stories that make a difference.
Passionate about the work we do, we bring together the best blend of ability and experience to deliver inspiration and impact.
Our specialisms lie in brand strategy, research & insights, strategic communications and public relations, creative campaigns, digital marketing and content creation.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose
Our purpose is to help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Cracking the Instagram Algorithm in 2023
Future-proof your own Instagram feed and reach a wider proportion of your target audience
Talent talks – is your brand talking back?
Daniel Ash, account director at Influential, asks if your employee brand is helping or hindering your ability to attract the talent you want.
What should developers be doing to future-proof our cities?
During MIPIM 2023, we took the opportunity to speak with some of real estate’s leading voices.
Influential & Young Bright and Grey Complete Integration With Launch of New Unified Brand
Eighteen months on from Influential Agency Group’s acquisition of creative agency Young Bright and Grey (YBG), the business has unveiled a new unified brand and an expanded team.
Trust me, I’m a Marketeer
James Summerscales, brand director at Influential Agency Group, reflects on the importance of trust in marketing B2B brands in the built environment
Influential Scores Hat-trick of High Profile National Coverage
Influential raises profile of Premier League football club’s charity arm in the height of the pandemic.
Come with us to an awards ceremony
As a week has passed since we attended the Liverpool City Region’s Tourism Awards at Liverpool Cathedral, it has been great to reflect on the wonderful evening – and the success stories on show from across the region.
Investing in the North
Influential has once again partnered with The Business Desk.com in bringing together the Invest North 2022 conference, which is focused on the people, ideas and organisations that are shaping the future of the North.
Influential expands with Young Bright and Grey creative deal
Influential has today completed the acquisition of the North West-based creative branding agency Young Bright and Grey.