We turn insights into strategic direction

About us

Welcome to Influential.

An award-winning, full-service marketing communications agency.

Driven by a desire to bring purpose to brands, we take an insight-led approach to tell true and powerful stories that make a difference.   

Passionate about the work we do, we bring together the best blend of ability and experience to deliver inspiration and impact.

Our specialisms lie in brand strategy, research & insights, strategic communications and public relations, creative campaigns, digital marketing and content creation. 

WE TELL
STORIES

EVERYONE
WANTS TO HEAR

Our work

Our purpose

Our purpose is to help brands make a positive difference.

To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.

We’re proud to work with a diverse and rich array of public, private and third-sector organisations. From blue-chip companies and market leaders to challenger brands, inspiring start-ups and those leading the way in transforming the lives and places of those around us. 

News & Insights

Cracking the Instagram Algorithm in 2023

Future-proof your own Instagram feed and reach a wider proportion of your target audience


Author
James Summerscales

Talent talks – is your brand talking back?

Daniel Ash, account director at Influential, asks if your employee brand is helping or hindering your ability to attract the talent you want.   


Author
Daniel Ash

What should developers be doing to future-proof our cities?

During MIPIM 2023, we took the opportunity to speak with some of real estate’s leading voices.


Author
Ed Hawkins

Influential & Young Bright and Grey Complete Integration With Launch of New Unified Brand

Eighteen months on from Influential Agency Group’s acquisition of creative agency Young Bright and Grey (YBG), the business has unveiled a new unified brand and an expanded team.


Author
Influential

Trust me, I’m a Marketeer

James Summerscales, brand director at Influential Agency Group, reflects on the importance of trust in marketing B2B brands in the built environment


Author
James Summerscales

Influential Scores Hat-trick of High Profile National Coverage

Influential raises profile of Premier League football club’s charity arm in the height of the pandemic.


Author
Influential

Come with us to an awards ceremony

As a week has passed since we attended the Liverpool City Region’s Tourism Awards at Liverpool Cathedral, it has been great to reflect on the wonderful evening – and the success stories on show from across the region.


Author
Influential

Investing in the North

Influential has once again partnered with The Business Desk.com in bringing together the Invest North 2022 conference, which is focused on the people, ideas and organisations that are shaping the future of the North.


Author
Influential

Influential expands with Young Bright and Grey creative deal

Influential has today completed the acquisition of the North West-based creative branding agency Young Bright and Grey.


Author
Influential