We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, integrated marketing communications agency.
We are a purpose-driven creative agency who partners with brands that are looking to make a positive impact.
Our approach is rooted in insights, allowing us to craft authentic and powerful stories that resonate and drive real change.
Passionate about delivering results across all online and offline channels, we combine expertise and creativity to inspire and create lasting impressions.
We specialise in:
- Brand strategy: Developing purpose-driven strategies that define and elevate your brand.
- Research & insights: Uncovering actionable data and golden consumer nuggets to inform and refine your campaigns.
- Strategic communications & PR: Building trust and influence through compelling storytelling,
- Creative campaigns: Crafting and delivering innovative ideas that break through the noise and engage.
- Digital marketing: Driving measurable growth across online platforms.
- Content creation: Producing high-quality, valuable and compelling content that informs, engages and delights – whatever the format.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose:
To help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
Influential unveils creative brand campaign to end smoking in Cheshire and Merseyside
In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.
The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
The Supply Chain Pulse Check
The construction industry’s supply chain is infamously complex and dynamic, linking together a vast array of materials, manufacturers, distributors and contractors. With tight timelines and slim margins, there’s little room for error – yet constant pressure to meet the highest standards in health & safety, quality, and sustainability.
Building Bonds: How Consumer PR Shapes Success in Construction
In the dynamic world of construction, where consumer trust and perception play pivotal roles, the importance of consumer public relations (PR) cannot be overstated..
Constructing Credibility: The Crucial Role of B2B Public Relations in the Construction Sector
In the construction sector, where projects are intricate and often involve substantial investments, credibility is a cornerstone of success…
Elevating Construction Projects: Harnessing Market Research
The construction sector thrives on informed choices, and market research serves as the cornerstone for success. In this article, we delve into the pivotal role of market research and insights in the construction industry…
All roads lead to Leeds: What NOT to do at a property conference!
It’s nearly time for UKREiiF 2025 – an event that in just a few short years has become the centrepiece of the events calendar for cities and major players in the built environment sector. With the conference in Leeds just a few weeks away, we’re looking at the “dos and don’ts” of property conference etiquette to make the most of your time while you’re there.
Digital Blueprint: Maximising Construction Sector Success Through Marketing Strategies
We recognise that digital marketing is not just a trend but a strategic necessity for construction companies aiming to thrive in the modern business environment…
Building Identity: The Crucial Significance of Branding in the Construction Sector
Construction is a highly competitive industry with numerous players vying for attention. An effective brand strategy allows construction companies to distinguish themselves from competitors…
Constructing Success: The Powerful Role of Public Relations in the Construction Sector
Building a positive public image is integral to success in the construction industry. In this article, we explore the significance of PR for construction companies…
Unlocking Behaviour Change: The Power of Insight and Motivation
In my years of leading healthcare communications, one truth has remained constant: if you want to change behaviour, you must first understand it. Too often, campaigns launch with a predetermined idea of…