With the average person seeing over 5000 marketing messages a day, we discuss what buzz marketing is and how you can use it to cut through the noise and drive interest in a business or product launch.
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Influential launched an integrated PR and social media campaign for Liverpool production company LA Productions, promoting their TV drama series CLINK.
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Developing a communications strategy can seem like a daunting task – particularly if you’re looking to promote and publicise a specialist technical product or service, but there are a number of tactics and approaches that start-up businesses can employ to create highly effective engagement strategies.
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