We turn insights into strategic direction
About us
Welcome to Influential.
An award-winning, full-service marketing communications agency.
Driven by a desire to bring purpose to brands, we take an insight-led approach to tell true and powerful stories that make a difference.
Passionate about the work we do, we bring together the best blend of ability and experience to deliver inspiration and impact.
Our specialisms lie in brand strategy, research & insights, strategic communications and public relations, creative campaigns, digital marketing and content creation.
WE TELL
STORIES
EVERYONE
WANTS TO HEAR
Our purpose
Our purpose is to help brands make a positive difference.
To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.
News & Insights
How one brand’s purpose can play many different roles
Do you know how to work your brand’s purpose harder so it plays many different roles?
How to turn insights into effective behaviour change in 3 steps
Here are our secrets to truly unlocking a real shift in public behaviour.
Is Threads already unravelling, or should your company join Meta’s latest social media platform?
Still undecided about joining Threads? Read our latest pros and cons
Addressing UK real estate’s colonial past
International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
Influential secures double brief from biotech pioneers
Influential has continued the expansion of its innovation-led business base by winning the brief to provide public relations support to two of…
Influential kicks off charity brief with back-to-back campaign success
Integrated communications agency Influential has kicked off a brand new brief for North West Cancer Research with a duo of campaigns, creating noise for the charity across the region.
The Importance of PR in the Health Sector
In the fast-paced and ever-evolving health sector, establishing a strong presence and maintaining a positive reputation is paramount.
Our Guide to Market Research for Retailers
In the dynamic and ever-evolving world of retail, staying ahead of the competition requires a deep understanding of…
Unleashing the Power of Market Research
In today’s highly competitive business landscape, market research has become a critical tool for companies looking to gain a competitive edge.