Influential – An Integrated PR and Digital Marketing Agency

According to Nielson, only 33 per cent of buyers trust messages from a brand, while 90 per cent trust messages from an individual they know. This is even more important for SMEs who rely on personal referrals and recommendations, but how exactly do you bridge the gap?

5 ways business leaders can harness their individual brand

Influential launched an integrated PR and social media campaign for Liverpool production company LA Productions, promoting their TV drama series CLINK.

Influential reaches 1m people with campaign for Channel 5 drama CLINK

Developing a communications strategy can seem like a daunting task – particularly if you’re looking to promote and publicise a specialist technical product or service, but there are a number of tactics and approaches that start-up businesses can employ to create highly effective engagement strategies.

5 tips to help start-ups communicate compellingly