We turn insights into strategic direction

About us

Welcome to Influential.

An award-winning, full-service marketing communications agency.

Driven by a desire to bring purpose to brands, we take an insight-led approach to tell true and powerful stories that make a difference.   

Passionate about the work we do, we bring together the best blend of ability and experience to deliver inspiration and impact.

Our specialisms lie in brand strategy, research & insights, strategic communications and public relations, creative campaigns, digital marketing and content creation. 

WE TELL
STORIES

EVERYONE
WANTS TO HEAR

Our work

Our purpose

Our purpose is to help brands make a positive difference.

To turn insights into brilliant ideas and a single truth that connects brands to their audience with intelligence and creative flair.

We’re proud to work with a diverse and rich array of public, private and third-sector organisations. From blue-chip companies and market leaders to challenger brands, inspiring start-ups and those leading the way in transforming the lives and places of those around us. 

News & Insights

A headshot of a white man in a circle with copy that reads Are you working your brand's purpose hard enough?

How one brand’s purpose can play many different roles 

Do you know how to work your brand’s purpose harder so it plays many different roles?


Author
Influential

A pink background that shows a magnifying glass and dotted line that changing to a cursor

How to turn insights into effective behaviour change in 3 steps 

Here are our secrets to truly unlocking a real shift in public behaviour. 


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Influential

the Meta threads logo

Is Threads already unravelling, or should your company join Meta’s latest social media platform? 

Still undecided about joining Threads? Read our latest pros and cons


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Influential

Addressing UK real estate’s colonial past

International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…


Author
Chris Hulme

Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


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Influential

Influential secures double brief from biotech pioneers

Influential has continued the expansion of its innovation-led business base by winning the brief to provide public relations support to two of…


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Influential

Influential kicks off charity brief with back-to-back campaign success 

Integrated communications agency Influential has kicked off a brand new brief for North West Cancer Research with a duo of campaigns, creating noise for the charity across the region.


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Influential

The Importance of PR in the Health Sector

In the fast-paced and ever-evolving health sector, establishing a strong presence and maintaining a positive reputation is paramount.  


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Influential

Our Guide to Market Research for Retailers

In the dynamic and ever-evolving world of retail, staying ahead of the competition requires a deep understanding of…


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Influential

Unleashing the Power of Market Research

In today’s highly competitive business landscape, market research has become a critical tool for companies looking to gain a competitive edge.


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Influential