
Our NHS Campaigns: Guiding the public to the right services
We create insight-driven campaigns that guide the public to the right care at the right time.
Whether launching a new hospital or easing pressure on A&E and GP services by directing patients to the right services, our strategic communications drive awareness and action when it matters most.
Case study: Opening the Midland Metropolitan University Hospital
When a major new hospital opened its doors, we helped ensure the public knew where to go and when – without overwhelming other local A&E services. By blending sharp insight, tailored messaging and geo-targeted communications, our campaign boosted awareness from 84% to 98% and patient data backed it up: everyone turned up in the right place, at the right time.

Want the inside story?
Read exclusive insights from Laura Broster, Director of Communications and Involvement at Black Country NHS Integrated Care Board. In her behind-the-scenes blog, she shares six powerful lessons on communications, community impact, and driving change at scale.
![]() | MORE THAN A MOVE By Laura Broster, Director of Communications and Involvement, Black Country NHS Integrated Care Board |
Our Team
Karen Swan
Marketing Director