We Are Hiring – Account Manager/Senior Account Manager

Influential is one of the best places to build and enjoy a brilliant PR career – and we are looking for a new recruit to join our award-winning team, working across both B2B and Consumer PR campaigns for major brands. 


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Influential

We Are Hiring – PR & Marketing Intern (paid)

We are looking for an enthusiastic, proactive and hard-working individual with a can-do attitude and an eagerness to learn a range of skills across Marketing & PR. Attention to detail and tenacity are key for this role, together with a passion for securing the best possible results for our clients.


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Influential

We Are Hiring – Digital Marketing Manager 

We are an award-winning, full-service marketing communications agency using insights to help brands make a positive difference. We have a wide variety of clients across Construction, Leisure & Hospitality, NHS, Not-For-Profit, Private Equity and beyond. This role will be based at our Northern Quarter office in Manchester.  


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Influential

What to do when the drugs don’t work? Health messaging and the world’s silent pandemic

Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics


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Influential

Social Media Mistakes: 5 things you could be doing wrong and how to correct them 

There is no getting around it, social media has massive pulling power when it comes to our purchase decision making. With 4.88 million  and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses continue to turn their hand to the likes of Instagram, Facebook and TikTok to try and draw in new customers and boost sales. 


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Influential

What is buzz marketing? Strategies and examples 

Buzz marketing uses the power of word of mouth to generate interest in a business or product launch. Of course, your product or service must be buzz-worthy to begin with if you’re going to get buzz marketing right.


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Influential

The difference between branding strategy and marketing strategy

As a business, whether you’re just starting out, you’re looking to rebrand or change your business, or you just want to grow and sustain engagement, there are two parts of your business you need to get right: the branding strategy and the marketing strategy. 


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Influential

Building a content marketing strategy to help grow your business 

In a world where everyone is competing for attention, creating a strong content marketing strategy will help you stand out from the crowd, feed the hungry minds of your audience and help to grow your business.


Author
Influential

Why you should use micro influencers in your marketing strategy

With top influencers capable of earning upwards of $25,000 for a social media post, it can leave smaller businesses out the running when it comes to influencer marketing. But partnering with an influencer doesn’t need to be expensive. 


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Influential

6 examples of crisis communication and what you can learn 

Unfortunately, crisis situations are very unpredictable. So it’s important for organisations to have a crisis communications strategy in place to help deal with issues in the best – and swiftest – way possible.  


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Influential