6 examples of crisis communication and what you can learn
Unfortunately, crisis situations are very unpredictable. So it’s important for organisations to have a crisis communications strategy in place to help deal with issues in the best – and swiftest – way possible.
5 Guerrilla marketing examples to inspire your brand
Guerrilla marketing is a PR tactic that plays on the element of surprise. In the warfare context, guerrilla connotes ambush, sabotage, raids, but how does that, quite aggressive term, translate into marketing?
How one brand’s purpose can play many different roles
Do you know how to work your brand’s purpose harder so it plays many different roles?
Is Threads already unravelling, or should your company join Meta’s latest social media platform?
Still undecided about joining Threads? Read our latest pros and cons
Influential secures double brief from biotech pioneers
Influential has continued the expansion of its innovation-led business base by winning the brief to provide public relations support to two of…
Influential kicks off charity brief with back-to-back campaign success
Integrated communications agency Influential has kicked off a brand new brief for North West Cancer Research with a duo of campaigns, creating noise for the charity across the region.
The Importance of PR in the Health Sector
In the fast-paced and ever-evolving health sector, establishing a strong presence and maintaining a positive reputation is paramount.
Our Guide to Market Research for Retailers
In the dynamic and ever-evolving world of retail, staying ahead of the competition requires a deep understanding of…
Unleashing the Power of Market Research
In today’s highly competitive business landscape, market research has become a critical tool for companies looking to gain a competitive edge.
Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…
