
Award-winning ‘Simple Things’ health campaign returns for a third year
Influential has launched the latest creative for its award-winning ‘Simple Things’ health campaign, with this year’s theme focusing on how little ones can help keep us all well this winter.

Watch out for these Top 5 Digital Marketing trends in 2025
At Influential, we keep our clients at the forefront of the ever-changing digital world to ensure they stay ahead of their competitors rather than just keeping up.

Digital Marketing Strategies for Manufacturing Success: Enhancing Brand Visibility and Driving Growth
Digital marketing enables manufacturing companies to expand their reach and visibility beyond traditional channels, reaching potential customers where they spend a significant amount of their time – online. Through search engine optimisation (SEO), pay-per-click (PPC) advertising, and…

Strategic Branding: A Blueprint for Manufacturing Growth
Branding is essential for manufacturing companies to establish a strong market identity and differentiate themselves from competitors. By defining a unique brand identity, including brand values, personality, and visual elements such as…

Crafting Inspiring Narratives: The Role of Public Relations in the Manufacturing Sector
In the fast-paced and competitive landscape of manufacturing, where reputation and relationships are key, public relations (PR) plays a vital role in shaping perceptions, building trust, and driving business success. Here, we delve into the importance of PR for…

Influential launches charity campaign to ‘block the sun, not the fun’ this summer
Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.

Influential launches campaign to unmask reality of childhood loneliness
Launching to mark Loneliness Awareness Week (10-16 June), ‘Open up’, which was commissioned by NHS Shropshire, Telford and Wrekin, aims to highlight the rise of loneliness in young people and the signs that can be hard to spot.

We Are Hiring – PR & Marketing Intern (paid)
We are looking for an enthusiastic, proactive and hard-working individual with a can-do attitude and an eagerness to learn a range of skills across Marketing & PR. Attention to detail and tenacity are key for this role, together with a passion for securing the best possible results for our clients.

We Are Hiring – Digital Marketing Manager
We are an award-winning, full-service marketing communications agency using insights to help brands make a positive difference. We have a wide variety of clients across Construction, Leisure & Hospitality, NHS, Not-For-Profit, Private Equity and beyond. This role will be based at our Northern Quarter office in Manchester.

What to do when the drugs don’t work? Health messaging and the world’s silent pandemic
Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics